In January 2023, Have Halal, Will Travel (#HHWT) embarked on a mission to connect with Muslim Millennials during Ramadan, a demographic that constitutes 42% of the entire Southeast Asian population. Recognizing the significance of this market, HHWT turned to TRC to help conceptualize, plan, and execute their ambitious event, the Deep Dive Series 2023.

Strategic Insights and Data-Driven Decision-Making:

TRC’s journey with HHWT began by harnessing the power of primary data collected through HHWT’s platforms. This valuable information was complemented by TRC’s expertise in overlaying secondary data trends. This strategic collaboration allowed TRC to enable brands to make informed decisions and build robust business strategies tailored to the unique preferences and behaviors of Muslim Millennials.

Event Objectives and Industry Impact:

The primary objective of the Deep Dive Series was to provide F&B and FMCG brands with a deep understanding of the evolving demands and aspirations of Muslim Millennials. TRC played a pivotal role in conceptualizing the event, identifying key stakeholders, and ensuring a seamless execution from start to finish.

Impressive Turnout and Industry Leaders’ Endorsement:

The success of the event was evident in the impressive turnout of nearly 100 esteemed guests, including industry leaders such as Ogilvy, Nestlé, Grab, F&N, HPB, BreadTalk, and Klook. Their presence underscored the event’s relevance and TRC’s ability to attract and engage key players in the industry.

TRC’s Holistic Approach:

TRC’s involvement went beyond mere event planning. The team undertook the responsibility of marketing, enrollment, securing guest speakers, and analyzing data from attendees for future engagements. This holistic approach ensured that every aspect of the event contributed to its overall success.

Why Choose TRC for Your Events:

Engaging TRC for event management brings unparalleled advantages to potential clients. TRC’s unique ability to merge primary and secondary data empowers brands with valuable insights, enabling them to make data-driven decisions that resonate with their target audience. The success of the Deep Dive Series 2023 stands as a testament to TRC’s capability to transform visions into reality.

By choosing TRC, clients can expect a strategic partner committed to understanding their objectives, identifying key stakeholders, and executing flawless events that leave a lasting impact on both attendees and industry leaders. TRC’s expertise goes beyond event planning – it’s about curating experiences that align with the brand’s goals and resonate with the intended audience.

In conclusion, TRC’s collaboration with Have Halal, Will Travel for the Deep Dive Series 2023 exemplifies how a strategic approach, data-driven decision-making, and seamless execution can lead to a successful and impactful event. Elevate your brand and engage your audience with TRC, where every event is transformed into a unique and memorable experience.