Vetri Mayandi is a seasoned professional with a proven track record in management consulting, crisis communication, branding, and marketing. He has held several prestigious roles across diverse industries, honing his expertise in driving strategic initiatives and achieving remarkable results. Currently serving as the Chief Commercial Officer at GTRIIP in Singapore since January 2017, Vetri has played a pivotal role in spearheading the strategic, commercial, marketing, and communications processes for Gtriip’s pioneering global SaaS innovation in contactless hotel check-ins via smartphones. Under his leadership, the business has grown from inception to annual revenues of US $3.5 million.

Prior to his tenure at Gtriip, Vetri held pivotal leadership positions at renowned organizations. As the Regional Director at Havas Worldwide, he established and directed the lifestyle brands practice, showcasing adeptness in strategic growth planning and customer relationship management. During his tenure as Managing Director at Ate Group, he led a remarkable transformation, turning a substantial net loss into a profitable venture through astute leadership, operational enhancements, and team management. Vetri’s experience is complemented by his certifications as a Certified Business Advisor and Certified Brand Consultant. He is a dynamic professional with a proven ability to drive business success through strategic leadership, innovation, and a relentless pursuit of excellence.