A free-spirited person, Gracia commenced her career in Japan, working with the government to develop plans targeting the fast-growing Muslim middle class in Southeast Asia. During her stint, she also introduced digital transformation concepts to the city’s Tourism Bureau, which was adopted to improve efficiency throughout the ministry. Her experience in Japan also piqued her interest in sustainability as she worked closely with locals towards the SDG priorities of the city she lived in.

The Global lockdown and COVID restrictions made it difficult for companies to engage their customers meaningfully. Upon returning to Singapore during the pandemic period, she co-founded a digital event platform company, The Wander Group, to bridge that gap. As a firm believer in education, she started training in programs surrounding topics on digital transformation in hopes that it would level the playing field for professionals who lack digital understanding.

Following that, she served as the Regional Head of Southeast Asia at Have Halal, Will Travel, a Singapore-based start-up. She oversees the operations of the Southeast Asia team, builds new revenue streams and works with partners to align their brand strategy with the Muslim community.