In 2023, TRC showcased its prowess in event management by orchestrating the highly successful “Hello Ramadan” event for Have Halal, Will Travel (the largest travel and lifestyle platform for Muslims in Asia.  HHWT entrusted TRC to conceptualize and run a company branding and stakeholder engagement event during the Holy Month of Ramadan.

Event Overview:

“Hello Ramadan” was a hybrid event designed to capture the spirit of Ramadan, blending virtual experiences with a physical event at Singapore Expo Hall 5. TRC seamlessly merged the digital and physical realms to engage the target audience of 25-35-year-old millennials in Singapore, Malaysia, and Indonesia.

Digital Engagement:

For the virtual audience, TRC created a captivating digital site map offering live shows, a digital and physical bazaar, faith and inspiration sections, Makan Time with Ramadan recipes, and exciting features like a Lucky Draw and Photo Booth. Users could uncover stories of Muslims globally, access quick and easy recipes, and participate in activities promoting gratitude through a digital Ramadan journal.

Physical Event Excellence:

Collaborating with MakBesar, an award-winning events and media agency, TRC brought the virtual experience to life at Singapore Expo Hall 5. Visitors enjoyed food trucks, explored fashion and lifestyle brands, and immersed themselves in the festive atmosphere gearing up for Hari Raya celebrations.

Target Audiences and Achievements:

The event attracted a diverse audience, with an estimated 80,000 unique digital visitors and 7,000 physical attendees per day over the three-day expo. With a focus on millennials and family groups, TRC achieved an estimated per pax spending of $120, solidifying the success of “Hello Ramadan.”

Why Choose TRC for Your Event Management:

Potential clients should engage TRC for their unparalleled ability to seamlessly merge virtual and physical experiences, as demonstrated by the success of “Hello Ramadan.” TRC’s expertise lies in creating holistic event experiences that resonate with diverse audiences. From crafting engaging digital platforms to orchestrating vibrant physical events, TRC ensures that each element contributes to the overall success of the event. With a meticulous eye for detail and a commitment to client objectives, TRC stands as the ideal partner for elevating event management to new heights. Choose TRC for an event that not only meets expectations but surpasses them, leaving a lasting impression on both virtual and physical audiences alike.