Empowering Global Reach: A TRC Success Story with Have Halal, Will Travel (HHWT)
In 2015, Have Halal, Will Travel (HHWT) embarked on a transformative journey with TRC, seeking business consultancy services to propel their vision of becoming the premier travel and lifestyle platform for Muslims in Asia. TRC’s engagement went beyond traditional consultancy, focusing on internationalization, expanding the client base, and even contributing to the prestigious inclusion of HHWT’s co-founders in the “Forbes 30 under 30 Asia” list.
Under the guidance of TRC, HHWT has blossomed into the largest travel and lifestyle platform for Muslims in Asia, boasting a monthly reach just shy of 10 million through various media platforms. HHWT has successfully enabled Muslims to explore the world without compromising their faith, curating engaging content such as halal food guides and in-depth itineraries for Muslim travelers.
TRC’s impact extended beyond immediate goals. HHWT now collaborates with world-leading brands, including Visa International, Singapore Tourism Board, Korea Tourism Organization, Tourism New Zealand, KLM, Scoot, and AirAsia. This not only attests to HHWT’s exponential growth but also highlights the effective strategies implemented during their partnership with TRC.
How TRC Elevated HHWT’s Success:
- Strategic Internationalization: TRC’s consultancy paved the way for HHWT’s successful internationalization, expanding their footprint and opening doors to diverse markets.
- Client Base Expansion: Through targeted strategies, TRC played a pivotal role in expanding HHWT’s client base, establishing partnerships with prominent brands and organizations in the travel industry.
- Brand Recognition: TRC’s expertise contributed to HHWT’s recognition, facilitating the inclusion of co-founders in the “Forbes 30 under 30 Asia” list, enhancing the company’s credibility and influence.
- Business Collaboration: By fostering partnerships with renowned brands, TRC helped HHWT tap into a fast-growing travel segment, positioning them as leaders in the industry.
- Promoting Peace and Understanding: TRC’s collaborative approach aligns with HHWT’s vision of fostering peace and understanding through travel. By breaking down stereotypes and biases, both organizations work towards creating a more inclusive and interconnected world.
In summary, the success story of HHWT stands as a testament to TRC’s capabilities as a business consultant. Beyond achieving immediate goals, TRC’s holistic approach has positioned HHWT as a leader in the industry, facilitating partnerships with global brands and contributing to the realization of their vision for a more harmonious world through travel.